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BIA RELEASES RAISED ME- A REIMAGING OF PETEY PABLO’S “RAISE UP!”

THIS ONE FOR NORTH CAROLINA!!! And… all the rest of us summer time music lovers! Gorgeous hip hop songstress, BIA releases Raised Me (listen HERE) – a catchy and poignant retelling of Petey Pablo’s iconic regional anthem, “Raise Up.”

The “Whole Lotta Money” rapper’s reimagined track comes courtesy of entertainment company Mass Appeal; in partnership with Google Pixel and Sony Music Entertainment’s Certified as part of the “Pixel RePresents” series. In honor of Hip Hop’s 50th anniversary, Pixel Represents elevates women in Hip Hop by showing some of today’s most promising female rappers. All while re-envisioning genre-defining era transcending songs.

BIA’s bars are powered by her hard-won self-assurance. The Boston-bred platinum international music star has hustled for years to create his own brand of narratively rich and emotional music. BIA originally came up in Boston, and at 14, she was hanging around battle rappers in the studio. Before long, she opened on tours for Ariana Grande and Pusha T. Now, she’s laying the foundation for a boundless future, with a vision for singular greatness.

Nevertheless, leading up to the release of Bia’s “Raised Me,” both Lola Broke and Flo Milli threw their proverbial hats into the ring with “Blind Em,” a nod to the Clipse’s enduring hits “Grindin” and “BTW” a clever spin on Too $hort’s “Blow The Whistle” respectively. Each reconceptualized track comes with unique artwork photographed on a Google Pixel 7 Pro With Real Tone technology, which equitably captures and represents all skin tones. Cool.

BIA RELEASES RAISED ME- A REIMAGING OF PETEY PABLO’S “RAISE UP!”

“Raised Me” is accompanied by a BTS video, an interview series, and a social campaign, directed by Creator Labs artist Myesha Evon Gardner. Videos will also live on EBONY.com, which serves as the central hub for all RePresents BTS content. “BTW,” “Blind Em,” “Raised Me,” and every subsequent release will culminate in the Pix Tape EP, slated for release in August alongside the 50th anniversary of Hip Hop. Therefore, keep the calendar marked and ready.

Pixel Represents is part of Mass Appeal’s Hip Hop 50 initiative, a global, multifaceted landmark celebration commemorating Hip Hop’s 50th year. Beyond Pixel RePresents, Mass Appeal has tapped Google Pixel as the exclusive handset device for Hip Hop 50. Additionally, Mass Appeal has partnered with Certified, the digital destination platform celebrating SME’s Hip Hop catalog, to unveil 50 product releases in honor of Hip Hop’s 50th birthday.

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