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“The daughters of rich families who’ve lived overseas have a higher fascination for and they’ll put on them. But there’s only a small phase of shoppers that may actually recognise a Chanel necklace or earrings if somebody’s sporting them. For the bigger masses, most brands are irrelevant … a distinct segment market,” stated Hundekari. Indeed, the sector is quickly formalising, consolidating and professionalising as customers seek trusted brands and fashionable designs. Last 12 months the government imposed rules regulating the purity of gold through a trademark unique identification number . In addition to Tata, two of the country’s largest multi-sector…