The New York-based brand, known for its popular shopping bag totes — nicknamed the “Bushwick Birkin” — is introducing a new pricing strategy for its latest collection dropping on March 27. Rather than set prices, Telfar will let consumer demand determine cost: after the collection drops, items’ prices will start rising from wholesale prices up to retail prices (the price of the clothes would be sold in a store). Once an item sells out, it will remain at the price it lands on for future collections. As part of the Telfar Live Price format, new items will drop weekly through…
